Ten Tips To Make Article Marketing Work

Top Ten Tips To Make Article Marketing Work For You
One of the most effective ways to build your credibility, attain search presence and create quality backlinks to your website is through Article Marketing

One of the most effective ways to build your credibility, attain search presence and create quality backlinks to your website is through Article Marketing

Article Marketing involves writing a series of well crafted, knowledgeable articles within your area of business expertise and publishing them not only on your own website but also in various high profile places across the Internet, in order to establish credibility, “Become The Expert”:http://www.nikkipilkington.com/internet-marketing-articles/internet-marketing-article-become-an-expert and help to increase your search engine positions.

However, there is a certain set of rules to help you to use Article Marketing to promote your services, products and website, so here are my Top 10 Tips on Writing and Publishing your own Marketing Articles:

TIP ONE: Don’t Sell – Give It Away – This type of article is not sales copy. The aim is not to sell your goods or services, but to give away your knowledge for free. Sounds crazy, but the more you give away, the more potential business you’ll receive back. Demonstrate your range of knowledge and you’ll see your online credibility building.

The more free knowledge you give away, the more people will see you as the expert in the field. When those people need what you’re selling, they’re much more likely to come directly to you.

TIP TWO: Tailor your Title – Make your title alluring and attractive. Questions such as ‘How to…’ and ‘Why’ are good for attracting the reader’s curiosity. Top Tens and Top Fives work well too. Try to place a keyphrase within your title for maximum SEO opportunity.

TIP THREE: Paragraph – Make your paragraphs short and to the point. Try to avoid paragraphs larger than five lines if you can help it. Think about writing for Internet readers who like to scan for the best bits, so make it easy for them to read.

TIP FOUR: Keywords – You should carefully and strategically plant your best SEO keywords or keyphrases throughout your articles, but it’s vital that they do not obscure the meaning of the sentences or make the article less enjoyable to read.

Don’t make the article just about the keywords; just naturally allow the keywords or keyphrases to be used throughout the article. Use a keyword tool to find the most relevant keywords or phrases to suit your needs.

TIP FIVE: Publish – Internet publishing isn’t like the restricted environment of printed media publishing. The Internet is a great democratic space that allows anyone to get published. When thinking about where you want to publish your articles on the Internet, start with your own website(s).

Next, stake out a few Article Directories such as EzineArticles.com and take a look at their article submission policies. Work out the FIVE or so article directories where you might put your work and make that part of your publishing process. Finally, look at the social networking or business forum sites and consider publishing your articles if their terms and conditions allow.

TIP SIX: Link – At the very bottom of your article, you should add a backlink to your website. You can add something like ‘For More Articles – visit XXXX or email name@company.com. Some sites do not allow this, so read the submission rules very carefully. Don’t fill your article with links; the focus is the content, nothing else.

TIP SEVEN: Tasters/Hooks – Some of the article directories allow you to put a short taster paragraph as part of the submission. This is great, but it’s better to use that same taster idea elsewhere. Post a ‘hook’ or ‘taster’ paragraph up on a forum with a link to the article on your own website. Make the taster drive the reader to your site where they can become a potential client or customer.

Doing this will create a backlink that will improve your SEO and since the forum will probably be optimised too, your article hook will come up on the Search Engines too.

Writing a good taster means giving just enough information to tempt the reader into wanting to finish reading the article. So when writing an article ‘hook’ it’s a balance between giving too much or too little information away.

TIP EIGHT: Word Count – Articles between around 300 and 1000 words are a good length for Article Marketing purposes. Too little and you can’t communicate enough to build credibility. Too much, and the average reader will get bored and stop reading before the end. This will prevent them from seeing the link to your website. Don’t waffle on; the length of the article need only be enough words to make your point.

TIP NINE: – Topic – Choose the kind of topics that people are likely to search for. Imagine that all people using a Search Engine are looking for a solution to a particular problem. Consider how you provide a range of solutions to potential customer problems. Write your article questions or Top 10s around those problems and solutions. When someone uses a Search Engine to find a solution, they should find your article as a potential answer to their problem. Topic choice should be driven by this philosophy.

TIP TEN: Outsource – Consider employing an article writer to produce the high quality content you need. This can often save you time and money and keeps the flow of articles coming for as long as you have the budget to pay for the service.

Not everyone has the confidence or ability to write articles, don’t miss out on the value of article marketing just because you lack time, confidence or aptitude. When choosing tooutsource your articles to a professional content writer, make sure that they demonstrate to you the ability to write on your topic area and always, ALWAYS choose someone whose English is better than yours.

Writing and publishing your own articles online will provide you with some very valuable exposure across the Internet. The more high quality articles that you write, the more potential traffic you could receive and the stronger your credibility will be.

If you are interested in Article Marketing and would like to know more, please feel free to either email Nikki on nikki@nikkipilkington.com or call us on 0845 544 0428.

If you found this article of interest, please consider sharing it with others using the ‘Share This’ button below to poste to your favourite places.

Article Submitter Tutorial

 Here’s a series of YouTube Videos that you might find useful if you use Article Submitters

 Automatic Article Submitter Tutorial 1aAutomatic Article Submitter Tutorial 1a

Automatic Article Marketing software just got better with the release of Automatic Article Submitter. In this tutorial, I show you how you can do bum marketing easily with Automatic Article Submitter. This is part 1 of a multi-part video (probably 5 parts).





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10 Creative Ways To Make Money Online | Addicted 2 Success

How To Make Money Online


1. Sell Stock Photography

Sell Stock Photos OnlineThe Internet has caused an explosion in the demand for stock photography. As the number of media and commercial outlets has increased dramatically with the growth of online media there’s an enormous need for high quality stock photos.

Yuri Arcurs is the man everyone turns to for their stock photo needs. As the world’s top selling stock photographer he sells an image every 8 seconds, 24 hours a day (that works out to over 4 million images each year). Arcurs makes millions of dollars each year simply by being the best at what he does. There are lots of great photographers in the world and the barrier to entry is as low as ownership of a camera, but Arcurs has managed to build a reputation online for consistent, high quality and imaginative images.

If you’re a professional photographer (or even just a hobbyist) you should consider the possibilities of selling stock images online.


2. Tweet For Sponsors

Sponsored TweetsSponsoredTweets.com is an online platform that allows you to make money on Twitter by charging sponsors for communicating their advertising messages to your followers. You set the amount you want to get paid for every tweet you make, choose a category and select keywords you want to work with. You then wait for advertisers to contact you and take you up on your offer, paying you the amount you specified for each tweet that you make.

All throughout the process, the tweeter has full control over his or her account, and may choose the wordings of the tweets, or may choose to reject the tweet altogether.


3. Blog for Ad Revenues

Google Adsense Money OnlineIf, however, you already have a blog with a devoted following it should be easy for you to leverage your readers into hard cash. Ad networks such as Google AdSense pay big money to place their ads on your site, and you’ll receive a payment every time a reader clicks one. While it’s easy to go overboard and fill every spare pixel, if you place your ads well it’s possible to make a comfortable income from your site.

One of the most successful bloggers around today is John Chow, a Canadian blogger who makes more than $40,000 a month through ad sales and other revenue streams. Ironically, his blog is about ways to make money online.


4. Sell Affiliate Products

Affiliate marketing money onlineIf you have a flair for sales copy you could try your hand at selling products for affiliates. While many people take the seedy route of selling diet pills and penis enlargement products, if you want to keep your conscience clear you’ll find that Amazon runs a very successful affiliate program that allows you to make money advertising any of the products for sale on their site. eBay also have a pretty good affiliate setup, with their top affiliates earning $1.3 Million a month, WOW!



5. Write an e Book

make money sell ebook onlineIn recent years the self-publishing world has exploded online to the point at which you don’t even have to run your own site in order to promote a book. Amazon, Barnes & Noble and Kobo are just a few of the sites on which you could self-publish today, with commission rates of around 70% available on every sale.

The number of eBooks on Amazon reached 8 million last year, and Amazon stated that eBooks are outselling hard backs 2 to 1, 62% of ebook sales fell into the Thriller and Mystery genre, so if you feel that you could pull this style of genre off then you will be in for a good chance of sales.

26 year old self published author, Amanda Hocking from Minnesota makes more than $2 Million a year from her ebook sales. Amanda Hocking’s stories about, trolls, vampires and zombies and ‘supernatural teen romances’ sell for $2.99 or for as little as $.99.


6. Become a Virtual Assistant

Virtual AssistantEvery small businessman would love to hire a full time assistant to take care of the little things, but many simply can’t afford one. Thanks to the Internet, though, they can now hire part time assistants who work for a whole host of clients, and all at a much lower cost than a full time staff member.

If you work from home this may be a perfect opportunity to make a consistent income. Virtual assistants can earn $20 an hour in return for booking travel tickets, interacting with clients and dealing with the daily needs of small businesses.


7. Lease Your Skills

make money online outsourceMost people have at least one skill that carries a market value, though until now that skill may have been impossible to monetize in the traditional job market.  Sites such as 99Designs, Elance, Freelancer and iWriter allow people to hire out their skills as writers, coders, designers, translators and lots more on a contract basis. Freelancing sites are a great way to boost your income in your free time, and with enough motivation and hard work you could find yourself earning a comfortable full time income from them.


8. Selling on eBay

Make Money On eBayeBay is a great way to turn your unwanted things into a little spending money, but it isn’t just a place to sell your old Star Wars action figures. In fact, eBay’s global marketplace can offer a great way for canny traders to buy and sell their way to profit. By buying wholesale you can sell anything with a mark up. Even better, if you have the skills to make things people want to buy you could start your own home-based craft business, selling to customers around the world.

Matt & Amanda Clarkson are a successful couple who so far have managed to make over $8 Million in eBay sales.


9. Become A Mobile App Tester


test iphone appsPeople that are rather uncertain of their application development potential can still make some money through the usage of iPhone apps.

People that have the time and desire to test iPhone apps and discover bugs can be rewarded payments for their efforts. uTest is one such application. Individuals that have signed up will also build some reputation on the basis of the testing they have done so far.

Better reputation signifies access to more profitable app testing opportunities.


10. Designing T-Shirts

design tshirt make moneyFinally, if you have something of an artistic streak you could kick off the next viral sensation with your own range of funky, arty t-shirts. Sites such as CafePress allow users to upload their own t-shirt designs and sell them on their personal online store.

You can also contact distributors such as threadless.com or designbyhumans.com to release your t-shirt designs to the masses.

If your designs catch the eye you could be looking at enormous profits when they take off in a big way.

Checkout our article The Top 10 Tips On Starting Your Own Successful Clothing Line, this should give you an idea on how to kick things off.



As you can see, to make money online you don’t have to be particularly skilled with computers. You don’t need to be know how to build your own website from the ground up, and you don’t have to be a mogul with millions of dollars to invest in success. If you have any kind of artistic skills, creativity or business savvy you can turn it into profit.

In short, you should understand that the online world is just like real life. The same opportunities are there for the taking, but instead of drawing your customers from just your home town you can reach out with your great ideas to the far reaches of the earth.

So why not start today?


Article By Keith Taylor | Addicted2Success.com